Multi-channel mastery
Meta · Google · TikTok · Programmatic DSPs
Unified strategy across the platforms that move acquisition volume and LTV.
Performance Marketing Leadership
Scale Paid Traffic With Precision, Not Guesswork.
Senior growth leader with 10+ years in digital advertising across iGaming, mobile games, and digital utilities. Managed $600K+ monthly spend with full-funnel optimization from creative testing to LTV acceleration.
- Meta Ads scaling
- Google Ads performance
- TikTok growth loops
- Programmatic DSPs
Average ROAS Lift
+32%
Spend Managed
$600K+/mo
Trusted by focused growth teams
Built for high-scale acquisition environments
iGaming
Mobile Games
Digital Utilities
Performance Marketing
User Acquisition
Growth Strategy
Value Proposition
Performance marketing & user acquisition built for scale
A senior-level partner who owns budgets, optimizes every signal, and engineers predictable growth across paid channels.
Data-driven growth
Real-time optimization · Signal-based decisions
Full performance visibility with rapid adjustments that protect ROI and scale.
Creative velocity
High-frequency testing · Iteration loops
Fast feedback cycles that sharpen message-market fit and unlock new pockets of demand.
Strategic scaling
Senior leadership · Budget ownership
Full-funnel execution, growth planning, and accountability from test to scale.
Proof at scale
Trust & Scale
Enterprise-grade performance marketing leadership with measurable outcomes across high-stakes verticals.
$600K+
Monthly Ad Spend Managed
Consistent budget stewardship across Meta, Google, TikTok, and DSPs.
10 Years
Digital Advertising Experience
Senior-level acquisition leadership across iGaming, mobile games, and utilities.
7 Years
Strategic Management & Team Leadership
Built and led performance teams with full-funnel accountability.
Top 5
Ranking in Industry-Leading Projects
Repeated top-tier performance on competitive benchmarks and launches.
Engagement Model
Performance-based collaboration for teams that want measurable scale.
We operate like an internal growth leader, aligning incentives with outcomes and making paid acquisition accountable end-to-end.
Budget Ownership
Comfortably manage $600K+ monthly media budgets with disciplined pacing and ROI control.
Full-Funnel Optimization
Creative, bidding, onboarding, and LTV optimization are run as one unified system.
Operator Mindset
Senior strategic direction backed by hands-on execution and data-first decisions.
Partnership for Scale
A measurable growth partnership built around compounding performance, not retainers.
If you manage meaningful spend and want precise growth execution, book a strategy call with TrafGiraffe.
Industry focus
Performance marketing for iGaming, mobile games & digital utilities
Built for high-velocity acquisition environments where time-to-learn is short, data quality is non‑negotiable, and compliance changes fast.
This is execution for senior growth teams who need precision scaling and monetization efficiency — not junior channel management.
-
Speed-first testing across Meta, Google, TikTok, and DSPs without sacrificing governance.
-
Attribution discipline and clean signal handling for LTV‑driven optimization.
-
Compliance‑aware creative and targeting for regulated or sensitive verticals.
-
Monetization efficiency focus: payback windows, cohort quality, and scaling playbooks.
Final step
Need Scalable User Acquisition That Holds Up Under Pressure?
Book a strategy call for a direct, operator-level plan or request a performance audit to identify where your funnel, creative, or media buying is leaking ROI.
Best suited for iGaming, mobile games, digital utilities, and adjacent performance-driven growth teams.
Ready when you are
Let’s map the fastest path to profitable scale.
Meta
Google
TikTok
Programmatic DSPs